BOBBIN STUDIO BRANDING

BOBBIN梭心™ 是创立于西安的独立设计师服装品牌。创始人将自己的品牌命名为“梭心”，源于儿时跟奶奶一起纺布的记忆。

BOBBIN Suoxin™ is an independent designer clothing brand founded in Xi’an.
The founder named the brand “Suoxin” (梭心), inspired by childhood memories of weaving with her grandmother.

创始人会直接在工作室（兼店铺）设计、缝制和售卖自己的服装作品。木本温润，手工于心。从早期的梭子到现在的梭心，贯穿了时代印记和设计师的手工技艺。

The designer creates, sews, and sells her collections directly in her integrated studio-retail space. Embracing the warmth of natural wood and the sincerity of handcrafted artistry, the brand bridges tradition and modernity—from the historical shuttle tools to the contemporary “Suoxin” core—embodying both the marks of time and the designer’s meticulous craftsmanship.

基于我们对品牌内涵的挖掘，将梭子图形提炼“润化”，并赋予时间的年轮，做了多场景的图形演变以满足在品牌、产品、店铺等不同载体上的兼容和统一性。

Rooted in the brand’s essence, the shuttle-inspired motif is softened and refined with elements of time’s annual rings. Its versatile graphical adaptations ensure cohesive application across branding, products, and store spaces, harmonizing heritage with contemporary design.

木本温润，手工于心。

Warmth in wood, artistry in hands